Development of International Business

Development of International Business

AngličtinaPevná vazba
Pearce, Robert
Edward Elgar Publishing Ltd
EAN: 9781786439970
Na objednávku
Předpokládané dodání v pátek, 7. června 2024
2 278 Kč
Běžná cena: 2 531 Kč
Sleva 10 %
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Podrobné informace

The Development of International Business offers an extensive understanding of contemporary international business through detailed, engaging discussion of the development of the multinational enterprise (MNE) over the past half-century.

By providing an analytically informed basis for understanding MNEs, two parallel strands of analysis in International Business (IB) are reviewed: the `theoretical' and the `practical'. Firstly, Robert Pearce identifies how the practical restructuring of the MNE as an organisational form has responded to changes in the wider global economy and how this evolution has interacted with the enrichment of theory on the topic. Secondly, by tracing the persisting dynamics of the MNE's structure and strategic positioning, he demonstrates the use of these systems and how they can help to understand and organise the future evolution of not only MNEs but of international business as a whole.

Highly accessible with an informed overview of the entire IB subject area, The Development of International Business is an essential text for students and academics of business, management, economics and development. More generally, business leaders, economists and politicians will value the exceptional insight into the progression of international business and its future.

EAN 9781786439970
ISBN 1786439972
Typ produktu Pevná vazba
Vydavatel Edward Elgar Publishing Ltd
Datum vydání 29. září 2017
Stránky 168
Jazyk English
Rozměry 234 x 156
Země United Kingdom
Sekce Professional & Scholarly
Autoři Pearce, Robert
Série New Horizons in International Business series