Industrial Tourism

Industrial Tourism

AngličtinaEbook
Otgaar, Alexander H.J.
Taylor & Francis
EAN: 9781317117032
Dostupné online
1 308 Kč
Běžná cena: 1 453 Kč
Sleva 10 %
ks

Podrobné informace

Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.
EAN 9781317117032
ISBN 1317117034
Typ produktu Ebook
Vydavatel Taylor & Francis
Datum vydání 23. května 2016
Stránky 242
Jazyk English
Země United Kingdom
Autoři Berg, Leo van den; Feng, Rachel Xiang; Otgaar, Alexander H.J.