Global Media Discourse A Critical Introduction

Global Media Discourse A Critical Introduction

AngličtinaEbook
Machin, David
Taylor & Francis
EAN: 9781134240906
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Podrobné informace

Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women's magazines, Vietnamese news reporting and computer war games. Finally, this book investigates how global media communication is produced, looking at the formats, languages and images used in creating media materials, both globally and in localized forms. At a time when the media is becoming increasingly global, often with the same films, news and television programmes shown all over the world; Global Media Discourse provides an accessible, lively introduction into how globalization is changing the language and communicative practices of the media. Integrating a range of approaches, including political economy, discourse analysis and ethnography, this book will be of particular interest to students of media and communication studies, applied linguistics, and (critical) discourse analysis.
EAN 9781134240906
ISBN 1134240902
Typ produktu Ebook
Vydavatel Taylor & Francis
Datum vydání 17. května 2007
Stránky 200
Jazyk English
Země United Kingdom
Autoři Leeuwen, Theo Van; Machin, David