People's Car

People's Car

AngličtinaEbook
Rieger, Bernhard
Harvard University Press
EAN: 9780674075733
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Podrobné informace

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.
EAN 9780674075733
ISBN 0674075730
Typ produktu Ebook
Vydavatel Harvard University Press
Datum vydání 9. dubna 2013
Jazyk English
Země Uruguay
Autoři Rieger, Bernhard