Brand Storming

Brand Storming

AngličtinaEbook
Fioroni, M.
Palgrave Macmillan
EAN: 9780230233515
Dostupné online
977 Kč
Běžná cena: 1 085 Kč
Sleva 10 %
ks

Podrobné informace

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
EAN 9780230233515
ISBN 0230233511
Typ produktu Ebook
Vydavatel Palgrave Macmillan
Datum vydání 12. prosince 2008
Stránky 240
Jazyk English
Země United Kingdom
Autoři Fioroni, M.; Titterton, G.