Media Unleashed

Mass media has revolutionized almost every aspect of life. It is remarkably inspiring and somewhat frightening how it reigns over our lives. Its boom has affected even the remotest parts of the world and as a result, its opinion formation role has been increased manifold since the boom of digital and satellite media. When the personnel of a certain industry tend to deviate the norms and values of that industry, it becomes curse rather than a blessing. This is what happening now-a-days in the media industry in Pakistan. The media workers, especially those whose programs are most viewed tend to use media for their own purposes instead of informing people with maximum objectivity. The media personnel in Pakistan s media, specially television channels, have become part of the problems prevailing in the country instead of impartial opinion leaders.