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People actually expected to have air condition systems in their homes! For what? For three months of warm weather? That's what windows were for! But, who was he to argue? Apparently this was already a major industry. While many manufacturers were taking advantage of the currency rates to move overseas using cheap labor, he still felt an American company using its brains could outperform any foreign organization. Maybe it was just pride, but he was sure he could run this company better.