User-based Innovation in Services

User-based Innovation in Services

AngličtinaEbook
Toivonen, Edited By Jon Sundbo And Marja
Edward Elgar Publishing Ltd
EAN: 9780857931962
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Podrobné informace

This book demonstrates pioneering work on user-based service innovation using an analytical framework. This approach involves understanding the needs of users, the service firms collaborating with them, and recognising the fact that users are innovators and, as such, services develop whilst in use. As well as presenting case studies, the book discusses theoretically what user-based innovation means in the context of services. Three main fields are analysed: user-based innovation in knowledge-intensive business service, user-based innovation in public services, and models and methods for structuring user-based innovation. Incorporating both an academic and analytical approach, this insightful book will be a source of inspiration for researchers in innovation and services. Graduate and postgraduate students in business administration and innovation, as well as administrators in public administrations and executive managers in service firms will also find plenty of important information in this invaluable resource.
EAN 9780857931962
ISBN 0857931962
Typ produktu Ebook
Vydavatel Edward Elgar Publishing Ltd
Datum vydání 1. prosince 2011
Stránky 432
Jazyk English
Země Uruguay
Autoři Toivonen, Edited By Jon Sundbo And Marja
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