I Love ALDI

The Aldisation of society (after the Aldi supermarket chain) has, for some time, beena buzz phrase in the consumerism debate and is intended to characterise a generaldesire to find the cheapest or best product on offer. Discount is achieved, according tothe ALDI principle, through the art of omission. Discount shops do not invoke seductivevisions of wealth, luxury and excessive consumption, product is seen much morea functional object, aimed (no longer exclusively) at the low-income sectors of society.In 2003 ALDI SÜD added signed art prints at affordable prices to their range of goods.This Aldisation of art was hotly debated in art circles. With works by Felix Droese,Günter Fruhtrunk, Christian Jankowski, Thomas Rentmeister and many more, thepublication presents a thorough examination of this discussion with around 40 artisticperspectives, offering both affirmation and criticism in playful interaction. The issue isrounded off with extracts from the company philosophies of the shops ALDI, Penny,LIDL, EDEKA etc.