Mobilized

A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era. Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day &quote;gold rush.&quote; More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now. &quote;Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril.&quote; Jonathan Badeen, cofounder and senior vice president of Product, Tinder&quote;This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings.&quote; Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail&quote;Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile.&quote; Kira Wampler, CMO, Lyft