Zone to Win

<p>Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the worlda &quote;once prompting Conan OBrien to ask a Who is Geoffrey Moore and why is he more famous than me?a <p><p>Following up on the ferociously innovative <i>Escape Velocity</i>, which served as the basis for Moores consulting work to such companies as Salesforce, Microsoft, and Intel, <i>Zone to Win</i> serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, <i>Zone to Win</i> is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.<p><p>Moores classic bestseller, <i>Crossing the Chasm</i>, has sold more than one million copies by addressing the challenges faced by start-up companies. Now <i>Zone to Win</i> is set to guide established enterprises through the same journey.<p>