Brand Seduction

<p>For many marketing professionals, &quote;science&quote; is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.<p><p>In <i>Brand Seduction</i>, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.<p><p>Welcome to the new world of neuromarketing.<p><p>Through simple language, engaging stories, and real-world examples, <i>Brand Seduction</i> shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:<p><p>a The surprising unconscious side of brands.<br>a The biggest myths about consumer psychology.<br>a The real role of emotions in building brands.<br>a Practical tools to use neuroscience to inspire better marketing.<p><p>Everyone seems to have a different idea of what brands are, how they work, and how they are built. <i>Brand Seduction</i> digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to &quote;seduce&quote; customers and grow their businesses.<p>