Persuasion Equation

This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertiseWin trust and leverage credibilityBuild a business case that appeals to both heart and mindAdapt for personality, gender, and generational differencesPerfect the five-step persuasion processGenerate group buy-inWhether you're trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.