Research in Business and Marketing (with SPSS and Excel Tutorials)

Research in Business and Marketing (with SPSS and Excel Tutorials)

EnglishHardbackPrint on demand
Millson, Murray R.
Cognella, Inc
EAN: 9781609271213
Print on demand
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Detailed information

Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset.
EAN 9781609271213
ISBN 1609271211
Binding Hardback
Publisher Cognella, Inc
Publication date March 30, 2011
Pages 168
Language English
Dimensions 279 x 215 x 11
Country United States
Readership Professional & Scholarly
Authors Millson, Murray R.
Manufacturer information
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