English
English
The arts
Music
Hit Brands

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Hit Brands

EnglishHardback
Jackson D.
Palgrave Macmillan
EAN: 9781137271471
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Detailed information

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
EAN 9781137271471
ISBN 1137271477
Binding Hardback
Publisher Palgrave Macmillan
Publication date October 31, 2013
Pages 201
Language English
Dimensions 203 x 127
Country United Kingdom
Readership General
Authors Jackson D.; Jankovich, R.; Sheinkop, E.
Illustrations X, 201 p.
Manufacturer information
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16,123,789 books and 3,194,233 eBooks currently available
Free personal pick-up
at 9 locations throughout the Czech Republic
Free shipping for purchases over CZK 1,000
Books from all over the world

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