Market Segmentation

Market Segmentation

EnglishPaperback / softbackPrint on demand
Wedel Michel
Springer-Verlag New York Inc.
EAN: 9781461371045
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EAN 9781461371045
ISBN 146137104X
Binding Paperback / softback
Publisher Springer-Verlag New York Inc.
Publication date October 17, 2012
Pages 382
Language English
Dimensions 235 x 155
Country United States
Readership Professional & Scholarly
Authors Kamakura Wagner A.; Wedel Michel
Illustrations XXII, 382 p.
Edition Second Edition 2000
Series International Series in Quantitative Marketing
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