Imaginarium

Imaginarium: The Process Behind the Picturesis a compendium of practicaladvice and information covering thephotographic process-from ideacultivation through execution. The guidance in this book is written with anunderstanding of the nature of artists at their core and explores thescience of how ideas are born, the conditionsthat facilitate the productivecreation of art, and the elements necessary to make creative work.

Thiscompendium isapplicable across genres, for individual artists and forthose working in a commercial capacity. It brings togetherstrategies andtools to help readers generate compelling ideas and create unique images.From the simplest idea tothe most fantastical, you will learn brainstorming,concept development, pre-visualization, pre-production, problemsolving,and execution steps in the creative process, including practical tools andideas for overcoming obstacles andachieving success along the way.

Contributors:
Mercurylab
Vogue Italia
The Post Office

Interviews with:
Maggie Steber, Roger Ballen, Sara Lando,Gabriela Iancu, Robin Schwartz, and Eleanor Macnair

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Imaginarium: The Process Behind the Pictures
Table of Contents

1: ON ART
The Purpose of Art
Strong Images
Development of an Artist
Goals for Making Work
Chapter Wrap-Up

2: ARTISTIC LIFESTYLE
The Foundation
Curation of Experiences
Tapping into the Unconscious
Creative Psychology
Health
Nurturing Creativity
Community of Artists
Chapter Wrap-Up

3: TIME MANAGEMENT
Motion Versus Progress
Productivity
Motivation
Work That Fits into Your Life
Chapter Wrap-Up

4: PREVISUALIZATION
Concept Generation Triggers
Divergent Thinking
Free Association
Brainstorming
Mind Mapping
Mood Boards
Previsualization
Concept Development
Chapter Wrap-Up

5: PRODUCTION
Pre-Production
Resources and Research
Building a Team
Plan B, C, and D
On Set Checklist
Best Practices
Editing
Post-Production
Chapter Wrap-Up

6: THE VIEWER EXPERIENCE
The Viewer Experience
Presentation Considerations
Critique and Feedback
Series and Long-Term Projects
Assignments/Commissions
Body of Work: What We Leave Behind
Chapter Wrap-Up

Conclusion

Artist Interviews