Basic Marketing Research

Basic Marketing Research

EnglishPaperback / softback
Malhotra Naresh K.
Pearson Education (US)
EAN: 9780132570183
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Detailed information

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
EAN 9780132570183
ISBN 0132570181
Binding Paperback / softback
Publisher Pearson Education (US)
Publication date September 5, 2011
Pages 672
Language English
Dimensions 272 x 216 x 22
Country United States
Readership Tertiary Education
Authors Malhotra Naresh K.
Illustrations col. Illustrations
Edition International ed of 4th revised ed
Manufacturer information
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