Media Literacy: Keys to Interpreting Media Messages

Media Literacy: Keys to Interpreting Media Messages

EnglishPaperback / softbackPrint on demand
Silverblatt Art
Bloomsbury Publishing PLC
EAN: 9781440831157
Print on demand
Delivery on Monday, 3. of June 2024
CZK 1,035
Common price CZK 1,150
Discount 10%
pc
Do you want this product today?
Oxford Bookshop Praha Korunní
not available
Librairie Francophone Praha Štěpánská
not available
Oxford Bookshop Ostrava
not available
Oxford Bookshop Olomouc
not available
Oxford Bookshop Plzeň
not available
Oxford Bookshop Brno
not available
Oxford Bookshop Hradec Králové
not available
Oxford Bookshop České Budějovice
not available

Detailed information

Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.
EAN 9781440831157
ISBN 1440831157
Binding Paperback / softback
Publisher Bloomsbury Publishing PLC
Publication date May 28, 2014
Pages 560
Language English
Dimensions 235 x 156
Country United States
Authors Brown Nikole; Miller Donald C.; Silverblatt Art; Smith, Julie
Illustrations 22 bw illus
Edition 4 ed