Places

Places

EnglishHardback
Anholt Simon
Palgrave Macmillan
EAN: 9780230239777
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Detailed information

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
EAN 9780230239777
ISBN 0230239773
Binding Hardback
Publisher Palgrave Macmillan
Publication date November 18, 2009
Pages 168
Language English
Dimensions 235 x 155
Country United Kingdom
Readership Professional & Scholarly
Authors Anholt Simon
Illustrations IX, 168 p.
Manufacturer information
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