Communication Research Measures

Communication Research Measures

EnglishPaperback / softbackPrint on demand
Rubin Rebecca B.
Taylor & Francis Ltd
EAN: 9780415871464
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Detailed information

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from Routledge.

EAN 9780415871464
ISBN 0415871468
Binding Paperback / softback
Publisher Taylor & Francis Ltd
Publication date June 9, 2009
Pages 400
Language English
Dimensions 229 x 152
Country United Kingdom
Readership Professional & Scholarly
Authors Palmgreen Philip; Rubin Rebecca B.; Sypher Howard E.
Series Routledge Communication Series
Manufacturer information
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