Understanding Media Users

Understanding Media Users

EnglishPaperback / softback
Wilson, Tony
John Wiley and Sons Ltd
EAN: 9781405155670
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Detailed information

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the active audience” at the core of media studies.
  • examines the relationship between media and audiences by one of the world’s leading media scholars
  • provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
  • charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
  • concludes with additional insights into the future of media reception in a global age
EAN 9781405155670
ISBN 1405155671
Binding Paperback / softback
Publisher John Wiley and Sons Ltd
Publication date August 29, 2008
Pages 232
Language English
Dimensions 230 x 153 x 13
Country United Kingdom
Readership Tertiary Education
Authors Wilson, Tony
Manufacturer information
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