Multimedia Learning

Multimedia Learning

EnglishPaperback / softback
Mayer Richard E.
Cambridge University Press
EAN: 9780521735353
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Detailed information

Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning.
EAN 9780521735353
ISBN 0521735351
Binding Paperback / softback
Publisher Cambridge University Press
Publication date January 12, 2009
Pages 320
Language English
Dimensions 228 x 152 x 20
Country United Kingdom
Readership Postgraduate, Research & Scholarly
Authors Mayer Richard E.
Illustrations 49 tables
Edition 2. Aufl.
Manufacturer information
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