Digital Advertising and Consumer Behavior

Digital Advertising and Consumer Behavior

EnglishHardback
Springer Verlag, Singapore
EAN: 9789819578085
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Detailed information

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats.
EAN 9789819578085
ISBN 9819578086
Binding Hardback
Publisher Springer Verlag, Singapore
Publication date June 10, 2026
Pages 297
Language English
Dimensions 235 x 155
Country Singapore
Illustrations 14 Illustrations, color; 7 Illustrations, black and white
Editors Behl, Abhishek; Jayawardena, Nirma Sadamali; Quach, Sara; Thaichon, Park
Series Management for Professionals
Manufacturer information
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