Social License

Social License

EnglishPaperback / softbackPrint on demand
Morrison, John
Palgrave Macmillan
EAN: 9781349475353
Print on demand
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Detailed information

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.  
EAN 9781349475353
ISBN 1349475351
Binding Paperback / softback
Publisher Palgrave Macmillan
Publication date August 27, 2014
Pages 187
Language English
Dimensions 216 x 140
Country United Kingdom
Readership General
Authors Morrison, John
Illustrations XIII, 187 p.
Edition 1st ed. 2014