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Brand Romance

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Brand Romance

EnglishPaperback / softbackPrint on demand
Kusume, Y.
Palgrave Macmillan
EAN: 9781349474813
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Delivery on Monday, 27. of July 2026
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Detailed information

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
EAN 9781349474813
ISBN 1349474819
Binding Paperback / softback
Publisher Palgrave Macmillan
Publication date January 1, 2013
Pages 235
Language English
Dimensions 216 x 140
Country United Kingdom
Readership General
Authors Gridley, N.; Kusume, Y.
Illustrations XI, 235 p.
Edition 1st ed. 2013
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16,123,789 books and 3,194,233 eBooks currently available
Free personal pick-up
at 9 locations throughout the Czech Republic
Free shipping for purchases over CZK 1,000
Books from all over the world

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