Valuing Customer Engagement

Valuing Customer Engagement

EnglishHardback
Kumar, V.
Springer, Berlin
EAN: 9783031432958
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Detailed information

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.
EAN 9783031432958
ISBN 3031432959
Binding Hardback
Publisher Springer, Berlin
Publication date December 1, 2023
Language English
Dimensions 235 x 155
Country Switzerland
Readership Professional & Scholarly
Authors Kumar, V.
Illustrations 30 Illustrations, black and white; Approx. 400 p. 30 illus.
Edition 2nd ed. 2024
Series Palgrave Executive Essentials
Manufacturer information
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