Mass Communication Theory

Mass Communication Theory

EnglishPaperback / softback
Baran, Stanley J.
Cengage Learning, Inc
EAN: 9781285052076
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Detailed information

Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural.
EAN 9781285052076
ISBN 1285052072
Binding Paperback / softback
Publisher Cengage Learning, Inc
Publication date October 25, 2013
Pages 432
Language English
Dimensions 230 x 189 x 17
Country United States
Readership Tertiary Education
Authors Baran, Stanley J.; Davis, Dennis
Edition 7 ed
Manufacturer information
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