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Brand Romance

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Brand Romance

EnglishHardback
Kusume, Y.
Palgrave Macmillan
EAN: 9781137369000
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Detailed information

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
EAN 9781137369000
ISBN 1137369000
Binding Hardback
Publisher Palgrave Macmillan
Publication date November 25, 2013
Pages 235
Language English
Dimensions 216 x 140
Country United Kingdom
Readership Professional & Scholarly
Authors Gridley, N.; Kusume, Y.
Illustrations XI, 235 p.
Manufacturer information
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16,123,789 books and 3,194,233 eBooks currently available
Free personal pick-up
at 9 locations throughout the Czech Republic
Free shipping for purchases over CZK 1,000
Books from all over the world

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