Corporate Citizenship

Corporate Citizenship

GermanPaperback / softback
Westebbe Achim
Gabler
EAN: 9783409187831
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Detailed information

Der Corporate Citizenship als Teildisziplin der Corporate Identity kommt immer mehr Bedeutung zu. Gemeint ist die Gesamtheit des gesellschaftlichen Engagements von Unternehmen. Die klassischen Instrumente der PR werden dabei erganzt durch Spenden, Sponsoring und mehr. Mit Praxisbeispielen von ABB, Canon, IBM u.a.
EAN 9783409187831
ISBN 3409187839
Binding Paperback / softback
Publisher Gabler
Publication date April 1, 1995
Pages 152
Language German
Dimensions 244 x 170
Country Germany
Readership Professional & Scholarly
Authors Logan, David; Westebbe Achim
Illustrations 152 S.
Manufacturer information
The manufacturer's contact information is currently not available online, we are working intensively on the axle. If you need information, write us on [email protected], we will be happy to provide it.