Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Utilizing Gamification in Servicescapes for Improved Consumer Engagement

EnglishPaperback / softbackPrint on demand
IGI Global
EAN: 9781799819714
Print on demand
Delivery on Monday, 17. of August 2026
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EAN 9781799819714
ISBN 179981971X
Binding Paperback / softback
Publisher IGI Global
Publication date January 30, 2020
Pages 356
Language English
Dimensions 279 x 216
Country United States
Readership Professional & Scholarly
Manufacturer information
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