German
German
Economics, finance, business & management
Economics
Microeconomics
B2B eCommerce

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B2B eCommerce

GermanPaperback / softbackPrint on demand
Heinemann Gerrit
Springer, Berlin
EAN: 9783658273668
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Detailed information

Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschäftsmodelle des B2B eCommerce, analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Online-Verkauf im B2B auf. Anerkannte Best-Practice-Beispiele veranschaulichen, wie erfolgreicher B2B eCommerce funktionieren kann und welche Risiken dabei zu beachten sind.



EAN 9783658273668
ISBN 3658273666
Binding Paperback / softback
Publisher Springer, Berlin
Publication date October 7, 2019
Pages 226
Language German
Dimensions 240 x 168
Country Germany
Readership General
Authors Heinemann Gerrit
Illustrations 75 Illustrations, black and white; XV, 226 S. 75 Abb.
Edition 1. Aufl. 2020 ed.
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16,123,789 books and 3,194,233 eBooks currently available
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at 9 locations throughout the Czech Republic
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Books from all over the world

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