Win Out

Whether for globally recognized sporting spectacles like theOlympics or the World Cup, or for lesser-known brands and localtournaments, visual language is critical for promoters and organizersto establish an identity, create fan bases, and generatepositive influence.WIN OUT: Sports Graphic Design and Branding hand-picks fromaround the globe more than eighty inspiring incidences of sportsdesign and branding, from the 2020 Tokyo Olympics to Clube, asports bar in Porto, Portugal, and includes teams, gyms, facilities,and tournaments in a variety of sports. Interviews with selecteddesigners and collectors reveal the inspirations and processesin this field and demonstrate how all the things we loveabout sports-athleticism, excellence, sportsmanship, togetherness,cultural identity-manifest in visual design.