Enthusiasm and luck are common ingredients in a business that is in the start-up phase, but these qualities will only keep a business afloat for so long. All too often, businesses run into trouble because the fundamental and important elements for success are not in place from the beginning.
Even larger organisations with smaller business units, often fail to correctly resource their units, or put managers in place to run these units who have never acquired the necessary business skills. Business management takes a specific set of business skills and capabilities that need to be learned and honed over time.
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