Fundamentals of Marketing

Fundamentals of Marketing

Fundamentals of Marketing

Na objednávku
Předpokládané dodání v pondělí, 13. listopadu 2017
1.296 Kč s DPH
Ušetříte 144 Kč 1.440 Kč
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
EAN
9780198748571
ISBN
0198748574
Typ produktu
Paperback
Vydavatel
Oxford University Press
Datum vydání
11.05.2017
Stránky
408
Jazyk
English
Rozměry
192 x 246 x 18
Země
United Kingdom
Sekce
Tertiary Education
Autoři
Baines, Paul (Professor of Political Marketing, Cranfield School of Management); Fill, Chris (is Director of Fillassociates and former Principal Lecturer at the University of Portsmouth. Chris now works with a variety of private and not-for-profit organizations, including several publishers.); Rosengren, Sara (is Professor of Marketing at Stockholm School of Economics, where she is Head of Research at the Center for Retailing. She is also a board member of the European Advertising Academy (EAA).); Antonetti, Paolo (is Lecturer (Assistant Professor) in Marketing and Director of the MSc Marketing in the School of Business and Management at Queen Mary University of London.)
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