Online Communities and Open Innovation

Online Communities and Open Innovation

AngličtinaPevná vazbaTisk na objednávku
Taylor & Francis Ltd
EAN: 9780415617482
Tisk na objednávku
Předpokládané dodání v pondělí, 29. dubna 2024
3 797 Kč
Běžná cena: 4 219 Kč
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Podrobné informace

The advent of Internet marked a significant change in how users and customers can be involved in the innovative process. History is rife with examples of how users innovate, but Internet and its associated communication technologies brought radically new means for individuals to interact rapidly and at little cost in communities that spur new innovations. These communities are initiated and governed by people that differ in their motivations for taking part and participate to varying degrees. Such communities are outside the immediate control of companies seeking to develop open innovation strategies aimed at harnessing their work. This book brings together distinguished scholars from different disciplines: economics, organization theory, innovation studies and marketing in order to provide an improved understanding of how technological as well as symbolic value is created and appropriated at the intersection between online communities and firms. Empirical examples are presented from different industries, including software, services and manufacturing. The book offers food for thought for academics and managers to an important phenomenon that challenges many conventional wisdoms for how business can be done. This book was published as a special issue of Industry and Innovation.

EAN 9780415617482
ISBN 0415617480
Typ produktu Pevná vazba
Vydavatel Taylor & Francis Ltd
Datum vydání 4. února 2011
Stránky 128
Jazyk English
Rozměry 246 x 174
Země United Kingdom
Sekce Postgraduate, Research & Scholarly
Editoři Dahlander Linus; Frederiksen Lars; Rullani Francesco
Série Routledge Studies in Industry and Innovation