International Media Communication in a Global Age

International Media Communication in a Global Age

AngličtinaPevná vazbaTisk na objednávku
Taylor & Francis Ltd
EAN: 9780415998994
Tisk na objednávku
Předpokládané dodání v pondělí, 29. dubna 2024
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Podrobné informace

This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication. It addresses those news factors that influence the newsworthiness of international events, providing a synthesis of both theoretical and practical studies that highlight the complicated nature of the international news selection process. It also deals with international news coverage, presenting research on the cross-national and cross-cultural nature of media coverage of global events, in the interdisciplinary context of research on political communication, war coverage, new technologies and online communication. The work concludes with a focus on global strategic communications: in the age of globalization, global economies and cross-national media ownership, chapters here provide readers with some of the most up-to-date research on international advertising, public relations and other key issues in international communications.

With contributions from many of the leading scholars in the field of international media communication research, this collection presents a valuable resource for advancing knowledge and understanding of the complicated international communication phenomenon. It will be of value to upper-level undergraduates and graduate students in mass media and communication programs, and to scholars whose research focuses on global communication research.

EAN 9780415998994
ISBN 0415998999
Typ produktu Pevná vazba
Vydavatel Taylor & Francis Ltd
Datum vydání 2. září 2009
Stránky 488
Jazyk English
Rozměry 229 x 152
Země United Kingdom
Sekce Postgraduate, Research & Scholarly
Ilustrace 47 Tables, black and white
Editoři Golan Guy; Johnson Thomas; Wanta Wayne
Série Routledge Communication Series