Six Immutable Laws of Mobile Business

Six Immutable Laws of Mobile Business

AngličtinaMěkká vazba
Sugai Philip
John Wiley & Sons Inc
EAN: 9780471741466
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Předpokládané dodání ve čtvrtek, 25. dubna 2024
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Podrobné informace

Valuable lessons from Japan’s mobile industry yield 6 Immutable Laws for Mobile Business globally

Japan’s mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan’s mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps you understand the Six Immutable Laws of Mobile Business. These will help you and your business successfully navigate the challenges that the world’s Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help guide you to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths.

The book highlights Japan’s incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled "Simplexity." Based on their interviews and observations, the authors assert that, "Simplexity will be what truly empowers individual users through their mobile devices.

Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for today’s and tomorrow’s mobile Internet.

This book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.com

EAN 9780471741466
ISBN 0471741469
Typ produktu Měkká vazba
Vydavatel John Wiley & Sons Inc
Datum vydání 26. ledna 2010
Stránky 224
Jazyk English
Rozměry 236 x 157 x 16
Země United States
Sekce Professional & Scholarly
Autoři Ciferri Ludovico; Koeder Marco; Sugai Philip
Edice 1. Auflage