New Horizons in Arts, Heritage, Nonprofit and Social Marketing

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

AngličtinaPevná vazbaTisk na objednávku
Taylor & Francis Ltd
EAN: 9780415628891
Tisk na objednávku
Předpokládané dodání v pondělí, 29. dubna 2024
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Běžná cena: 2 758 Kč
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Podrobné informace

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice.

This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas.

This book was originally published as a special issue of the Journal of Marketing Management.

EAN 9780415628891
ISBN 041562889X
Typ produktu Pevná vazba
Vydavatel Taylor & Francis Ltd
Datum vydání 11. května 2012
Stránky 190
Jazyk English
Rozměry 246 x 174
Země United Kingdom
Sekce Postgraduate, Research & Scholarly
Editoři Bennett, Roger; Kerrigan Finola; O'Reilly Daragh
Série Key Issues in Marketing Management