Ready, Launch, Brand

Ready, Launch, Brand

AngličtinaMěkká vazbaTisk na objednávku
Zeewy, Orly
Taylor & Francis Ltd
EAN: 9780367466626
Tisk na objednávku
Předpokládané dodání v pondělí, 29. dubna 2024
584 Kč
Běžná cena: 649 Kč
Sleva 10 %
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Podrobné informace

"A powerful and urgent introduction to lean marketing and the magic of getting it right."

-- Seth Godin, author, This is Marketing

You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport.

Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture.

Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.

EAN 9780367466626
ISBN 0367466627
Typ produktu Měkká vazba
Vydavatel Taylor & Francis Ltd
Datum vydání 10. května 2021
Stránky 98
Jazyk English
Rozměry 229 x 152
Země United Kingdom
Sekce Professional & Scholarly
Autoři Zeewy, Orly
Ilustrace 50 Illustrations, black and white