Rocket Fuel

Discover the vital relationship that will take your company from &quote;Whats next?&quote; to &quote;We have liftoff!&quote;Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonalds. It worked for Ford. It can work for you.From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so youre able to determine whether youre a Visionary or an Integrator.Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the companys ultimate goalslikewise, with no Visionary, an Integrator cant rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, its like rocket fuelthey have the power to reach new heights for virtually any company or organization.