Springboard

Springboard

EnglishPaperback / softbackPrint on demand
Denning Stephen
Taylor & Francis Ltd
EAN: 9780750673556
Print on demand
Delivery on Friday, 26. of April 2024
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Detailed information

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

EAN 9780750673556
ISBN 0750673559
Binding Paperback / softback
Publisher Taylor & Francis Ltd
Publication date October 12, 2000
Pages 246
Language English
Dimensions 229 x 152
Country United Kingdom
Authors Denning Stephen